Services – What we do
Brand and marketing advice, strategy and implementation.
We assist small to medium businesses with:
- Marketing + Brand Strategy
- Communications Strategy + Planning
- Website Strategy + Website Copywriting
- Content Development + Copywriting
- PR + Media Relations
- Brand Design + Project Management
- Marketing Mentoring + Advice
- Tactical marketing activities across all distribution channels including digital marketing – website, social media, paid advertising, search, email marketing, and traditional marketing channels: print, magazine, radio, television, brochures and sales collateral.
Brand and Marketing Strategy.
We’ll work with you to develop your business’ brand and marketing strategy, ensuring you have the foundations in place to leverage any marketing efforts.
The marketing plan will be customised specifically for your business, addressing your overall objectives, aligned with comprehensive strategies and achievable tactical marketing activities and initiatives for the distribution channels relevant to your business and audience.
Communications Strategy and Planning.
Articulating your key messages and unique selling proposition are vital in ensuring you’re effectively communicating your value to your target audience.
We’ll help you plan and communicate your message in a strategic way, ensuring you have a structured plan in place that addresses your audience in the right channels.
Website Strategy and Website Copywriting.
Ensuring your website is user friendly, showcasing your brand and your business appropriately is vital in today’s marketplace. We can undertake a Website Audit of the layout, user experience, content and copy and provide you with recommendations to optimise your website and drive awareness and leads.
Website content that is search engine optimised with professional copywriting will ensure you’re leveraging your website and effectively communicating with your target audience, in turn driving leads and sales.
We work with a network of highly skilled and experienced website developers and website designers and can project manage your website development or website refresh project.
Content Development and Copywriting.
Content is ‘king’. We provide research-driven, bespoke content, written just for your business.
We are well versed in writing content for all types of marketing needs and communications channels including online or digital marketing – your website, email newsletters, digital marketing campaigns, blogs, articles and editorial content.
Traditional channels are also important where relevant to your business, target audience and budget – television, radio, print, brochures, sales collateral, print advertising, magazine editorial and more.
Marketing campaign development and management.
Whether it’s driving acquisition and sales for your business, customer retention and growth of your existing customers, developing and managing loyalty programs, or managing your customer lifecycle and engagement, we can help.
We’ll work with you to develop, manage and deliver ongoing programs to help you drive new business and maintain your existing business.
Public relations and media management.
Finding a unique opportunity and angle to build your brand awareness and grow engagement through media and PR is achievable, and can drive real results for you and your business. We can develop PR campaigns and manage media opportunities to complement your wider business activity in your community.
Marketing advice and marketing mentoring.
We’re more than happy to help you to help yourself, providing marketing advice and mentoring that is practical, achievable and effective.
We can assist in upskilling or mentoring administration staff or marketing coordinators in effective marketing solutions for your specific business.