About
Experienced marketing consultant.
Creating your point of difference and standing out from the crowd is a challenge for any business big or small.
What’s more, driving someone to consider you and progress to take up your produce or service is only a small part of a bigger picture approach to any business marketing plan.
Integrated marketing solutions.
Marketing Alchemy offers a holistic approach to marketing your business, providing strategic brand, communications and marketing consultant services, partnering with you to identify, develop and strengthen your brand, and provide effective and achievable, integrated marketing solutions to drive your business growth.
We assist small to medium businesses with:
- Marketing + Brand Strategy
- Communications Strategy + Planning
- Website Strategy + Website Copywriting
- Content Development + Copywriting
- PR + Media Relations
- Brand Design + Project Management
- Marketing Mentoring + Advice
- Digital Marketing
- Direct Marketing
- Marketing Campaigns and tactical marketing initiatives
Experienced + Qualified Senior Marketing Consultant.
M.Bus(Mktg), AMAMI CPM

Principal Consultant, Carmen Abi-Saab is an insights-driven, senior strategic marketing and communications professional with more than 20 years’ experience in professional services and consulting, banking and financial services, recruitment, and airlines.
Carmen has worked with leading brands including CommBank, NAB, Qantas, Westpac and ME Bank, as well as many successful small to medium businesses.
Specialties:- Brand strategy and reputation management.
- Marketing strategy.
- Marketing mentoring and advice.
- Tactical marketing and long-term planning.
- Solid campaign development and management across all marketing channels – traditional (print, television, radio), digital (website, social media, third party sites), and direct (email marketing, printed material, direct mail).
- Developing and delivering brand and product acquisition, activation, retention, loyalty and growth programs.
- Content development and copywriting for online (website, social media, email) and offline (print, radio, etc) channels.
- Sponsorship and project managing and developing corporate responsibility and community programs.